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In today’s open-internet world & rise in User Generated Content, content moderation is a must-have feature for brands. Check out how AI can empower Content Moderation.
The digital surge during the pandemic also led to a spike in the number of users of the internet. All the graphs and trends of social media users only went uphill. And this increase in traffic wasn’t just limited to social media, but it went beyond news channels, learning apps, entertainment channels, gaming sites, and even streaming channels.
AS THE AMOUNT OF USERS ON THE INTERNET INCREASES, IT ALSO INCREASES THE CHANCES AND INSTANCES OF EXPLICIT, OFFENSIVE, AND DEMEANING CONTENT THAT DOES NO GOOD BUT CAUSES A LOT OF HARM TO THE REST OF THE USERS AND IMAGE OF THE BRAND.
During the pandemic, the world witnessed a really disheartening and sad incident of the death of George Floydd. While millions of supporters came to protest for justice for black lives, there were a ton of hate comments and racist posts floating on several social channels that were considered harmful to the community. Now, a company can only review so many posts, manually, but there was a need to remove these offensive comments and hateful language.
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