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marketing technologist will turn to their CMO’s skills to ensure that he or she has the tech skills that martech demands. According to International Data Corporation, A CMO’s job turnover is expected to continue at 25%, as organizations replace talent that hasn’t evolved martech.
As companies will start to build more complex martech stack, adding of 20 or more solutions, the need of a chief marketing technologist will become crucial to ensure the effective data-sharing functionality and effectiveness of integrated solutions. Top martech decisions will be led by these CMT’s or CMO’s skilled with martech.
• Ecommerce & Data Analytics hold highest-paid skills
Data analytics and Ecommerce skills will continue to be the highest-paid in the martech skillset. This report comes as no surprise considering the importance data-driven decision holds in relation to their impact on increasing revenue, spurring innovation and driving business growth. Ecommerce skills will produce some of the highest salaries as companies build and expand their use of in-demand platforms like salesforce and its accompanying ecosystem.
• Demand for Martech architect will rise
The role of marketing architect has been creeping to gain mainstream adaptation across a wide range of companies, the same was also believed to happen in the case of the marketing technologist role when it was first introduced. As more enterprise companies start investing in developing effective martech stack, there will be a growing need for a martech specialist. Lack of knowledge of arranging an optimized stack may result in a loss of revenue as well as resource optimization.
Address: - 26546 Mambrino,
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https://www.martechcube.com
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